Lucinda

What actually drives goodwill value when conditions get harder — updated for 2026 It’s worth being clear from the outset: the UK is not in recession as we write this in 2026. The economy is forecast to grow modestly this…

Marketing strategy: part of your business plan You cannot produce an effective business plan for your practice without first working out your marketing strategy. What you spend on winning and keeping clients, and the fee income that spending generates, sits…